Campaign Phases

You can depend on our team to provide the leadership and analysis necessary for tracking your campaign success. We approach a campaign in 3 phases.

1. Community Assessment Planning Study 

It is important to seek feedback from your community and network to fully understand the interest in the project and the availability of financial resources to support it. This is accomplished through a Community Assessment and Planning Study (CAPS), which will:

• • Test your community’s understanding and buy-in of your project  

• • Identify the availability of volunteer leaders 

• • Assess the community’s capacity to give financially  

• • Determine the most suitable timing to run a campaign 

2. Planning Phase

Key planning and leadership recruitment activities commence.  Supported by a planning team including key organizational leadership and volunteers, TDG provides project management including:

• • Developing recruitment strategies for key leadership volunteers 

• • Oversight of the creation of all preliminary campaign materials / documents 

• • Guiding the organization in the development of the Campaign Plan 

• • Early identification, validation, rating and screening of potential donors 

3. Active Campaign Phase

This phase includes the day-to-day management and strategic direction of the campaign both in the quiet phase and the active community phase. TDG provides leadership in the execution of the plan and ongoing coaching and consulting:

• • Campaign Management

• • Volunteer Management 

• • Communications 

• • Data Management