The Power of Testimonials in Fundraising

The Power of Testimonials in Fundraising

In fundraising, metrics absolutely matter but what really moves people’s hearts to engage with your organization are compelling first-person impact statements, better known as testimonials. When nonprofits focus only on tracking numbers and outcomes, they are...
The Rise of Impact-Driven Giving

The Rise of Impact-Driven Giving

The way people give to charities is evolving. Whether it’s a major gift from a long-time supporter or a $25 online donation from someone new, today’s donors are more engaged and discerning than ever. Donors have always cared about making a difference. What’s changing...
Growing Your Monthly Giving Program 

Growing Your Monthly Giving Program 

If we can agree on one thing, especially in recent years, donor behaviour is constantly shifting. Economic, political, generational and personal influences determine giving; things outside of our control. However, if it takes three weeks to make a habit, imagine what...
Finding Hope in the Nonprofit Sector 

Finding Hope in the Nonprofit Sector 

January often invites reflection—but this year, particularly in the nonprofit sector, it feels heavier.  Many of us working in the nonprofit and charitable sector are carrying a quiet unease. It shows up in conversations with colleagues, in board meetings, and...